What really makes employees want to work for your business? Don’t be fooled, it’s not just the innovative technology, cool wellness center or even pay that attracts and retains employees long-term. Nope. It’s how your business makes people feel. Contrary to previous beliefs, generating good feelings in people will actually retain employees and grow your business. Here are the Eight Principles of Business that will make your company one of the best places to work. Implement these principles and everyone will feel the difference guaranteed.
- Principle 1: Functional leaders drive profits.
Leader functionality is the key to unleashing human potential and profits. Principle 1 is about having leaders who are able to show up and live high-character values that create an environment that fuels healthy employee energy and productivity.
- Principle 2: Vision and purpose ignites forward momentum.
Vision and purpose gives people inside your business the guidance and wisdom to move forward. Principle 2 is about having a vision and purpose that creates clear thinking and the focus necessary to attain goals and aspirations.
- Principle 3: Truth and clarity motivate action.
Internal communication is the delicate balance of silence and words for the benefit of motivation. Principle 3 is about the business ensuring its internal communications consistently conveys messages with clarity and truth.
- Principle 4: People are driven to live out a purpose.
“I want to spread my wings and fly, be part of something greater than myself, and feel like I’m living my purpose.” This is the voice of principle 4. This principle is about creating opportunity for people to become engaged in the business, on their terms, and in their own way.
- Principle 5: Freedom turns ideas and vision into reality.
Ideas and vision are attained through attitude—also called an internal brand. Principle 5 is about having the values of compassion, trust and freedom being shown by every leader and employee in the business; characteristics that create a brand attitude that anything is possible.
- Principle 6: Creative expression fuels change and growth.
Change and growth are propelled forward by environment. A healthy aesthetic and cultural environment breeds confidence in individuality, intellect and common sense. Principle 6 is about creating an environment that gives people permission, protection and freedom to move the business forward.
- Principle 7: Human connectivity is the source of energy.
We are all one and interconnected through energy. We feel what’s going on around us, and the result is either inspiration or depletion. Principle 7 is about our emotions and encouraging healthy relationships at work through human interaction–not technology.
- Principle 8: Humanity is the future.
Improving the health and wellbeing of humanity is the only answer to preserving a world that will continue to fuel business. Principle 8 is about ensuring that the basic human needs of people are met, and physical safety and financial security are provided through internal and external social responsibility.
Gina Soleil, is a speaker and acclaimed author of Fuel Your Business: How to energize people, ignite action and drive profit. She blogs and speaks about how to create a business where people are energized, feel good and are happy. Email Gina Soleil and follow her on Twitter.