How much courage do you have? The secret to profitability and success in business

Courage is moving toward something, no matter how scary or unknown, in order to make your life better, your business more successful, and the world a better place to live. Courageous communication is about standing up for what you believe is right, and stepping forward to change what may be perceived as normal, but what you know in your heart is wrong. It’s about putting truth and clarity first and being unwilling to communicate, through speech or writing, anything that doesn’t align with the whole story. It’s about giving up control and trusting the brilliant minds of the people who work for the business with the whole truth and nothing but the truth.

Most people working in business today are exhausted, and a large part of their exhaustion stems from their constant search for truth. They wait for any opportunity to read new communication, have a conversation with a leader, or go to an all-staff meeting in hopes that they will finally learn what’s going on with the business, how they will be impacted, and the role they get to play in helping the business move forward. People are tired of games, and they don’t want to fight for the right information anymore. If they have to keep fighting for information and clarity they will leave your business and go work somewhere else. That’s not cutting fat, that’s losing your best talent—because your best talent will leave first.

The business leaders who have the courage to communicate with truth and transparency will be the leaders who win the future. The leaders who have the courage to stand up to the C-suite, their peers, their teams, and their stockholders, and actually speak the whole story with complete truth and clarity, are the leaders who have the ability to overcome all challenges. People want to work for courageous leaders. It’s leaders who exercise courage for the benefit of the people working in the business that energize, refuel, and engage everyone around them. Not surprising that profitability and success follow courage.

When I think of courage I’m reminded of the 1997 Apple ad, “Here’s to the Crazy Ones”. May you all get crazy, and have the courage to defy normal to change your world.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Gina Soleil, is a speaker and acclaimed author of Fuel Your Business: How to energize people, ignite action and drive profit. She blogs and speaks about how to create a business where people are energized, feel good and are happy. Email Gina Soleil and follow her on Twitter.

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